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Marketing and Sponsorship

Marketplace Roundup: Tottenham Signs Two-Year Deal With Chinese Clothing Retailer

EPL Tottenham Hotspur "has agreed a two-year commercial partnership" with the U.K. arm of Chinese men’s clothing retailer Bosideng. Bosideng London will serve as the club's official formal menswear partner for the '13-14 and '14-15 seasons (SOCCEREX, 7/26). ... Bwin has become the online gaming and betting partner of Belgium Pro League side RSC Anderlecht (INSIDE WORLD FOOTBALL, 7/26). ... League Championship Leeds United hospitality and catering partner Levy Restaurants has agreed to a pouring-rights deal with Heineken for their leading brands to be served at Elland Road this season (Leeds United). ... GAIN Capital Holdings announced a new sponsorship to become Man City's online trading partner (GAIN Capital). ... Blu Hotels has become the official partner of Serie A AC Milan for the '13-14 season. The partnership, signed in collaboration with Infront Italy, will be formed through corporate communication and visibility of Blu Hotels at the San Siro stadium during AC Milan's home games and at the team's training center (AC Milan). ... Second Bundesliga club FC Cologne has extended its sponsorship deal with online custom furniture retailer deinSchrank.de for another two years (FC Cologne). ... Barcelona signed a three-year sponsorship deal with South African brewery Castle, making Castle the official beer for any of Barcelona's activity within Africa. In most African regions, the agreement will be exclusive to Castle Lager, except for certain countries, where Castle Milk Stout will be the club's official African stout. The partnership is Barcelona's first with an African-based company (Barcelona).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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