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SBD Global/July 26, 2013/Media

ZDF Scores Top Ratings With Women's Euro Semifinal, Uli Hoeneß Cup; Sky Cashes In Too

German public broadcaster ZDF "has recorded outstanding ratings for its broadcast of the UEFA Women's Euro 2013 semifinal between Germany and Sweden," according to Daniel Sallhoff of QUOTENMETER. A total of 8.22 million viewers tuned in to watch the match. The number translated into a market share of 29.9%, which was a new record for the event. In the target demographic 14-49, Germany's 1-0 victory attracted an average of 2.22 million viewers and obtained a 21.9% market share. Ahead of the semifinal, ZDF showed the friendly between Bayern Munich and FC Barcelona, part of the preseason Uli Hoeneß Cup. A total of 5.11 million viewers tuned in to the game, which started at 6:48pm. The number equaled a 23.5% share as well as 17.6% in the target demographic. In addition, German pay-TV channel Sky's broadcast of the friendly was watched by 60,000 viewers and had a 0.3% share. In the target demographic 14-49, Bayern's 2-0 victory attracted 30,000 viewers and reached a 0.4% market share (QUOTENMETER, 7/25).
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