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Marketing and Sponsorship

Newcastle's Papiss Cissé Stands Down In Wonga Row, Agrees To Wear Branded Kit

EPL Newcastle striker Papiss Cissé "has reached a truce" in his dispute over Newcastle's shirt sponsorship deal with money lender Wonga and "will start training with his team-mates on Friday," according to John Percy of the London TELEGRAPH. Cissé's feud with Newcastle "appears to be over after extensive talks" with the PFA "ended in a resolution." Cissé, a Muslim, "has objected to the club's sponsorship deal with Wonga." The PFA, Muslim clerics and Cissé's agent "have all been involved in the negotiations" (TELEGRAPH, 7/25). In London, Louise Taylor reported Cissé "became increasingly aware" that neither Newcastle Owner Mike Ashley nor Wonga "were prepared to countenance him wearing either charity or non-branded kit." His case "appeared undermined earlier this week when photographs of him in a Tyneside casino, apparently gambling, were published." Meanwhile, he was reminded that "although the giving or receiving of interest is prohibited under sharia law, he was happy to wear the logo of Newcastle's previous sponsors, Virgin Money, last season." Also, the "breaking of a contract is frowned upon in Islam," and Newcastle has "made it clear Cissé has been very well looked after at St James' Park, with the club even building a special prayer room at their training ground for the squad's Muslim contingent" (GUARDIAN, 7/25).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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