China's Spending May No End With LFC Pro12 Rugby Extends Guinness Deal MTC Withdraws Sponsorship Of NPL West Ham Partners With Betway Marketplace Roundup Bundesliga Opener In Virtual Reality Ex-Repucom Employees Found Start-Up Leverkusen Unveils Record Profit TVE Draws Nearly 32 Million Viewers Go4it's Pacheco Talks WSL Partnership
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/July 25, 2013/Marketing and Sponsorship
Lega Serie B Agrees To 5-Year Deal With Event Management, Media Company RCS Sport
Published July 25, 2013
Lega Serie B has agreed to a five-year deal with event management and media company RCS Sport "in a bid to introduce new marketing initiatives to the second tier of Italian football," according to SOCCEREX. RSC Sport "will serve as Lega Serie B's exclusive marketing partner for the four seasons" spanning '13-14 to '16-17. The two parties will form a new marketing group entitled the "Breakfast Club," which will involve the centralization of some of Serie B's key commercial rights. Lega Serie B President Andrea Abodi said that "initial plans under the partnership include the offer of a sponsorship contract providing branding space across the back of all 22 Serie B clubs' shirts" -- an opportunity that he said is unique amongst major European leagues. Lega Serie B will also attempt to sell centralized sponsorship deals for Serie B teams' shorts, while the Gazzetta dello Sport newspaper -- part of the RCS group -- "will serve as the project's media partner" (SOCCEREX, 7/24).