SBD Global/July 23, 2013/Marketing and Sponsorship
Herbalife, AEG Sign Deal With Swedish National Football Team Through 2016
Global nutrition company Herbalife signed a three and a half-year deal with AEG to make Herbalife the official shirt sponsor of AEG-owned Swedish football team Hammarby Fotboll Club. The deal runs through '16. Herbalife is also the shirt sponsor of Major League Soccer's L.A. Galaxy, which is also owned by AEG. The new Herbalife shirts will be revealed at the Hammarby vs. Paris St. Germain friendly on Tuesday. Additionally, the deal will encourage more direct links between Hammarby and the L.A. Galaxy. Herbalife products will be promoted at both team's stadiums and on social media. The agreement also includes commitments for Hammarby to train at the StubHub Center in the U.S. during the term, as well as for Galaxy and Hammarby to play a friendly at the stadium (AEG).
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