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SBD Global/July 22, 2013/Media

Pay-TV Company BSkyB Announces 5-Year Extension With English Football's Lower Tiers

Pay-TV company BSkyB "announced a surprise five-year extension to its deal" to show live matches from English football's lower tiers on Thursday, an early renewal sparked by BT's entry into the market, according to Keith Weir of REUTERS. A source close to the talks said that the new TV agreement will be worth between £85-£90M ($129M-$137M) per season when it starts in '15, up from £65M ($99M) "under the current deal." BSkyB will show 148 live matches, "an increase from the 111 it shows at present" (REUTERS, 7/18).
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