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Marketing and Sponsorship

Marketplace Roundup: Panasonic Renews Deal With Brazilian Footballer Neymar

Japanese electronic company Panasonic has renewed its contract with Brazilian football player Neymar. The 21-year-old will appear in new advertisements for both B2C and B2B solutions that will be rolled out in 193 countries and regions, starting in Japan on Monday (Cohn & Wolfe). ... German Hockey League (DEL) side Iserlohn Roosters has signed a new title sponsorship deal with brewery Krombacher. The two parties signed a six-year deal, backdated to take effect from July 1. Krombacher's logo will be featured on the front of the team's jerseys. In addition, the brewery will receive marketing opportunities for all club publications (Iserlohn Roosters). ... Nick Faldo "has been revealed as the newest MasterCard brand ambassador at The Open Championship" (THE DRUM, 7/19). ... Huawei Australia and National Rugby League side Canberra Raiders have renewed their major sponsorship deal for the '14 season (Canberra Raiders). ... West Indies Test and Twenty20 captain Darren Sammy "has etched his name in the history books by becoming the first Caribbean sports personality to be named brand ambassador" for BMW (IANS, 7/20). ... Bulgarian club Levski "has begun a large-scale reconstruction of its Georgi Asparuhov stadium in Sofia, although it has not yet formally signed a sponsorship agreement with Russian energy giant Gazprom that will significantly help fund the redevelopment" (INSIDE WORLD FOOTBALL, 7/19).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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