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SBD Global/July 22, 2013/Marketing and Sponsorship

Marketplace Roundup: Panasonic Renews Deal With Brazilian Footballer Neymar

Japanese electronic company Panasonic has renewed its contract with Brazilian football player Neymar. The 21-year-old will appear in new advertisements for both B2C and B2B solutions that will be rolled out in 193 countries and regions, starting in Japan on Monday (Cohn & Wolfe). ... German Hockey League (DEL) side Iserlohn Roosters has signed a new title sponsorship deal with brewery Krombacher. The two parties signed a six-year deal, backdated to take effect from July 1. Krombacher's logo will be featured on the front of the team's jerseys. In addition, the brewery will receive marketing opportunities for all club publications (Iserlohn Roosters). ... Nick Faldo "has been revealed as the newest MasterCard brand ambassador at The Open Championship" (THE DRUM, 7/19). ... Huawei Australia and National Rugby League side Canberra Raiders have renewed their major sponsorship deal for the '14 season (Canberra Raiders). ... West Indies Test and Twenty20 captain Darren Sammy "has etched his name in the history books by becoming the first Caribbean sports personality to be named brand ambassador" for BMW (IANS, 7/20). ... Bulgarian club Levski "has begun a large-scale reconstruction of its Georgi Asparuhov stadium in Sofia, although it has not yet formally signed a sponsorship agreement with Russian energy giant Gazprom that will significantly help fund the redevelopment" (INSIDE WORLD FOOTBALL, 7/19).
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