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SBD Global/July 22, 2013/Franchises
EPL Stoke City Will Offer Fans Free Travel To All Away Fixtures Next Season
Published July 22, 2013
'GROUND BREAKING': In London, Glenn Moore opined in an industry where the first instinct of most execs "is to plot more ways of 'monetising the customer base,' Stoke City’s decision to offer free coach travel to fans for away matches is genuinely ground-breaking." As Stoke City indicated, "with the sharp rise in television income enjoyed by Premier League clubs they can afford it." But few rivals "would consider spending this windfall on supporters in such a direct fashion." At some clubs, "it might be regarded as a gimmick, but Stoke are one of the last to be locally owned and Peter Coates has always been prepared to look beyond the bottom line." Home ticket prices "have not risen since promotion five years ago despite significant expenditure on transfer fees" (INDEPENDENT, 7/20).