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SBD Global/July 22, 2013/Events and Attractions
Royal & Ancient Deny Claims High Ticket Prices Are To Blame For Decreased Open Attendance
Published July 22, 2013
TOURISM SLOW: The SCOTSMAN reported local business owners said on Friday that they "believed potential visitors had been put off by the high ticket prices" for the Open. Gullane's Village Coffee House Manager Gavin Wallace said, "There is no doubt that it is not cheap to go to the Open this year, nor is it cheap to eat and drink when you get there. It is a lot of money and I would imagine it has put a lot of people off." The standard official ticket price is more than double that charged 11 years ago, although it is "on a par with the cost of a ticket for last year’s event at Lytham & St Annes." Tickets for Sunday’s final round were available on the Internet "for less than half the original price as fans reported empty stands at Muirfield." Holiday rental properties "are also lying empty." Bass Rock Letting Agency employee Graham Currie said, "We have rented out around 150 and there are probably another hundred which haven’t made it" (SCOTSMAN, 7/20). GOLF's Jeff Ritter wrote that "attendance at this year's event is in the tank." The telltale signs of a thin crowd "can be spotted with ease." Restroom lines are "nonexistent." You "can grab an ice cream cone or some fish and chips almost immediately" (GOLF, 7/20).