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SBD Global/July 19, 2013/Media

Media Notes: Advertising Authority Bans Heineken CL Ad Two Months After Final

UEFA Champions League sponsor Heineken on Wednesday had its "Road to the Final" advertisement banned by the U.K.'s Advertising Standards Authority as "socially irresponsible because it condoned or encouraged behaviour that was either illegal or not permitted." Banning the ad two months after the finals "seems a little like shutting the gate after the horse has bolted" (INSIDE WORLD FOOTBALL, 7/18). ... SBS Discovery Media has secured the exclusive rights for all 546 European Qualifiers to the 2018 FIFA World Cup and the UEFA Euro 2016. SBS Discovery Media -- representing and operating 20 TV brands and 19 radio stations in the Nordic countries -- has reached an agreement with UEFA, whereby SBS Discovery Media acquires the exclusive rights across TV, online and mobile platforms in Denmark, Sweden and Norway for all 546 qualifiers involving European teams, to the 2018 World Cup in Russia and Euro 2016 in France (SBS Discovery Media).
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