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Marketing and Sponsorship

Marketplace Roundup: Second Bundesliga Club Signs Shirt Deal With Energy Drink

Second Bundesliga side FC St. Pauli has signed a new shirt sponsorship deal with energy drink brand Relentless. The two parties agreed to a deal for the '13-14 season with an option for an extension. The brand's logo will be featured on the club's jersey. In addition, Relentless will receive exposure at club events (FC St. Pauli). ... Last season, South Africa football club Orlando Pirates "opted for a white home jersey as a celebration of some of the great Orlando Pirates team kits of yesteryear," but for '13-14, the club has returned to full black for its home strip, with some new designs. The club will play in the jersey for the first time during the Confederation of African Football Champions League game against Congo side AC Leopards (SOWETAN LIVE, 7/16). ... Super League rugby club Castleford Tigers announced a new sponsorship deal with local taxi firm Arrow Cars. Arrow Cars will be featured on signs around the club's Wish Communications Stadium (Castleford Tigers).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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