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Marketing and Sponsorship

Marketplace Roundup: Second Bundesliga Club Signs Shirt Deal With Energy Drink

Second Bundesliga side FC St. Pauli has signed a new shirt sponsorship deal with energy drink brand Relentless. The two parties agreed to a deal for the '13-14 season with an option for an extension. The brand's logo will be featured on the club's jersey. In addition, Relentless will receive exposure at club events (FC St. Pauli). ... Last season, South Africa football club Orlando Pirates "opted for a white home jersey as a celebration of some of the great Orlando Pirates team kits of yesteryear," but for '13-14, the club has returned to full black for its home strip, with some new designs. The club will play in the jersey for the first time during the Confederation of African Football Champions League game against Congo side AC Leopards (SOWETAN LIVE, 7/16). ... Super League rugby club Castleford Tigers announced a new sponsorship deal with local taxi firm Arrow Cars. Arrow Cars will be featured on signs around the club's Wish Communications Stadium (Castleford Tigers).

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