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SBD Global/July 19, 2013/Marketing and Sponsorship

Yonex Ends Caroline Wozniacki Sponsorship After She Uses Blacked-Out Racquets

Yonex was upset at Wozniacki for playing with a Babolat racquet this spring.
Tennis player Caroline Wozniacki is "no longer under contract with Yonex," according to Matt Cronin of TENNIS. A report in Danish tabloid Ekstra Bladet stated that Yonex was "upset with Wozniacki for playing with a blacked-out racquet this spring and negated their contract." The racquet was "presumed to be a Babolat, as she once played with one before." Wozniacki's reps indicated that "no new deal has been struck with another racquet company" (TENNIS, 7/16). TENNIS WORLD USA's Federico Coppini noted Wozniacki, the former top-ranked player in the world, "enjoyed her best results using a Babolat racquet," but she "stands to lose a lot of money from the Yonex contract." Wozniacki is currently ranked No. 10 and "will not find it easy to get a similar contract elsewhere" (TENNIS WORLD USA, 7/17). Wozniacki signed with Yonex in '11 (THE DAILY).
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