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SBD Global/July 19, 2013/Marketing and Sponsorship

Taiwanese Tennis Player Hsieh Su-Wei To Sign Sponsorship Deal With Taiwan Beer

Taiwanese tennis player Hsieh Su-wei "has reached a preliminary agreement with Taiwan Tobacco and Liquor Co. to endorse Taiwan Beer," according to the TAIPEI TIMES. TTLC Chair Hsu An-hsuan said that the deal, which will reportedly pay Hsieh NT$5M ($167,000) a year, "could be signed by the end of the month at the earliest." Under the agreement, Hsieh "will wear the Taiwan Beer logo during her matches and shoot commercials pitching the product" (TAIPEI TIMES, 7/17).
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