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SBD Global/July 19, 2013/Marketing and Sponsorship
Newcastle's Cissé Pulls Out Of Pre-Season Tour Due To Wonga Sponsorship Dispute
Published July 19, 2013
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UNCERTAIN FUTURE: In London, Martin Hardy reported the compromise so far has been to officially let Cissé "remain in the North-east for the following week and train on his own." However, that "uneasy truce will be cast into further doubt when Newcastle return from their base in Portugal next Wednesday." At that point, Newcastle seems "certain to look for ways to offload the forward, or risk a potentially damaging row with the PFA and the individual rights of one of their players" (INDEPENDENT, 7/18). The AFP reported other sports teams "have made concessions to the faith of their Muslim players." South Africa cricketer Hashim Amla is "allowed to wear shirts without the logo of team sponsor Castle Lager because of the Islamic prohibition on drinking alcohol." The BBC quoted sources saying Cissé's refusal to wear the sponsored shirt had left him in a "strained" relationship with the Premier League side (AFP, 7/18). MARKETING MAGAZINE's Loulla-Mae Eleftheriou-Smith reported Cissé "offered to wear a non-branded Newcastle shirt or a charity branded shirt in order to play" (MARKETING MAGAZINE, 7/17).