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SBD Global/July 18, 2013/Media
BBC, BT Sport To Share FA Cup TV Rights In Four-Year Deal Beginning In '14-15
Published July 18, 2013
THE DETAILS: The BBC's Phil McNulty reported BBC One "will broadcast the competition, with live streaming available across online, mobile and tablet devices." BBC Dir General Tony Hall said, "Bringing the FA Cup back to the BBC was something I really wanted to do." Details of how many games will be shown live by the BBC "have yet to be released." Radio coverage of the FA Cup "also continues on BBC Radio 5 live" until '18. Presenter Gary Lineker, who will lead the BBC presentation and "was involved in the pitch to win the rights," said, "It is terrific news. We have the European Championships, World Cup, Confederations Cup and we've got the Women's Euros 2013" (BBC, 7/17).
FAN FAVORITE: In London, Robert Budden reported research conducted by London-based research agency Brand Driver rated the FA Cup as "the second most popular competition" among U.K. sports fans, with two-thirds of those questioned saying that they "were interested in the matches." It scored "more highly than Champions League football, Wimbledon and Formula One." However, ITV has found that the FA Cup was "a less attractive asset for pulling in advertisers than some other sports coverage, according to people familiar with its bid" (FINANCIAL TIMES, 7/17).
FOOTBALL EVOLUTION: In L.A., Stuart Kemp reported the landscape for British football rights "continues to evolve." Rupert Murdoch's News U.K. "sealed a deal to make it the exclusive place for online and mobile clips of all FA Cup and some other games soon after the matches end." The company previously struck a deal for EPL games across its digital platforms for tabloid The Sun, the Times of London and the Sunday Times. News U.K. CEO Mike Darcey described the extensive clip deal as a "significant enhancement of our sports offering to all our readers." Financial details weren't disclosed (HOLLYWOOD REPORTER, 7/17).