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SBD Global/July 17, 2013/Marketing and Sponsorship

Marketplace Roundup: VfB Stuttgart Signs New Deals, Extends Several Others

Bundesliga club VfB Stuttgart has extended a number of partnership deals and also acquired two new sponsors. FANUC Robotics extended its partnership with the club for another two years. Spectra Gmbh & Co. KG extended its deal for another three years and also increased its investment. Long-term beverage partners Ensinger Mineral-Heilquellen and Coca-Cola extended their deals for three more years. Porsche and Adolf Würth GmbH & Co. KG extended their deals for another two years, while fischer, Breuninger, Hofmeister, LBBW, SWR 1, Weru and Bauhaus added one year. In addition to all the extensions, Stuttgart signed new deals with Turkish Airlines and Fellbacher Weingärtner for durations of one and three years, respectively (VfB Stuttgart). ... Premiership rugby side Northampton Saints has signed a three-year elite sponsorship agreement with ticket marketplace StubHub. The new agreement will see the StubHub logo displayed on the club's playing shirts until at least '16 (Northampton Saints).
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