Menu
Marketing and Sponsorship

Scottish Professional Football League CEO Neil Doncaster Confident League Will Find Sponsors

Scottish Professional Football League CEO Neil Doncaster is "confident of securing sponsorship deals for both the Scottish Professional Football League and the Scottish League Cup with the new season looming," according to the SCOTSMAN. Doncaster said that "talks are under way with a number of companies who are interested in backing the competitions." The newly created SPFL is seeking sponsorship after deals with Clydesdale Bank and Irn-Bru for the Scottish Premier League and the Scottish Football League, respectively, came to an end, while "what was previously known as the Scottish Communities League Cup was backed by the Scottish government." On the issue of naming the leagues within the merged SPFL, Doncaster said, "Re-branding of the whole competition and what it means, aside from the names, that’s something that really started in earnest as soon as the reconstruction was complete. We are hopeful of announcing something soon" (SCOTSMAN, 7/13).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/07/17/Marketing-and-Sponsorship/SPFL.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/07/17/Marketing-and-Sponsorship/SPFL.aspx

CLOSE