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SBD Global/July 17, 2013/Marketing and Sponsorship

Scottish Professional Football League CEO Neil Doncaster Confident League Will Find Sponsors

Scottish Professional Football League CEO Neil Doncaster is "confident of securing sponsorship deals for both the Scottish Professional Football League and the Scottish League Cup with the new season looming," according to the SCOTSMAN. Doncaster said that "talks are under way with a number of companies who are interested in backing the competitions." The newly created SPFL is seeking sponsorship after deals with Clydesdale Bank and Irn-Bru for the Scottish Premier League and the Scottish Football League, respectively, came to an end, while "what was previously known as the Scottish Communities League Cup was backed by the Scottish government." On the issue of naming the leagues within the merged SPFL, Doncaster said, "Re-branding of the whole competition and what it means, aside from the names, that’s something that really started in earnest as soon as the reconstruction was complete. We are hopeful of announcing something soon" (SCOTSMAN, 7/13).
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