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SBD Global/July 17, 2013/Marketing and Sponsorship
Mexican Bank BBVA Bancomer Signs Title Sponsor Agreement With Mexico's Liga MX
Published July 17, 2013
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IMPROVING THE IMAGE: LA AFICION reported that Rodero, for his part, "recognized themes present in Liga MX like stadium violence, suspected money laundering (the Necaxa-Reynoso Femat case), changes in the sites of various clubs' headquarters, teams' debts and others, but despite this, wanted to invest and tie the company's image to that of Mexican football and its problems." Rodero said that "one of his company's objectives was to clean up the league's image." Rodero: "We believe that we can collaborate to make everything surrounding football cleaner and better, and as a sponsor we are looking ahead" (LA AFICION, 7/15).