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SBD Global/July 16, 2013/Media

ZDF Attracts Close To 6 Million To Women's Euro Broadcast; Tour, Ashes, Boxing Also Top

German public broadcaster ZDF "attracted close to 6 million viewers to its broadcast of the UEFA Women's Euro 2013 matchup between Germany and Iceland on Sunday," according to Daniel Sallhoff of QUOTENMETER. A total of 5.93 million viewers tuned in to watch Germany's 3-0 victory. The number equaled a 19.7% market share. In the target demographic 14-49, the game obtained a 13.9% share. Pan-European channel Eurosport attracted 550,000 viewers to its broadcast of the game (QUOTENMETER, 7/15).

LE TOUR: DWDL's Alexander Krei reported Eurosport "received convincing ratings for its Tour de France broadcast on Sunday." The channel's live coverage of the Tour's 13th stage attracted an average of 650,000 viewers. The number translated into a market share of 5.3%. In the target demographic, Eurosport obtained a 4% share. Following the Tour de France, Eurosport "aired the Women's Euro 2013 between the Netherlands and Norway." The game attracted 370,000 viewers and had a 1.3% market share. In the target demographic, Norway's 1-0 victory recorded a 0.7% share. Eurosport had an average market share of 2.5% on Sunday, which made it its most successful day in Germany since July '09 (DWDL, 7/15).

ASHES: In London, John Plunkett reported England's win over Australia in the opening Test match of the Ashes "peaked with 1.3 million viewers on Sky, with nearly 1.5 million watching the highlights on Channel 5." The home side's 14-run win "had a five-minute peak of 1.32 million on Sky Sports Ashes (the Sky Sports 2 channel rebranded for the duration of the summer) on Sunday." The entirety of Sky's coverage "averaged 486,000 between 10am and 7pm." Channel 5's highlights program, Test Cricket: The Ashes, "had another 1.47 million viewers (8.5%) between 7pm and 8pm." It was Channel 5's most popular program of the day, "beating last night's Big Brother update, which was watched by 1.46 million viewers (6.6%) between 9pm and 10pm, into second place" (GUARDIAN, 7/15).

BOXING: The SID reported the Super Middleweight fight between current WBO champion Robert Stieglitz and Japanese contender Yuzo Kiyota "has recorded high ratings for German free-to-air TV channel Sat.1." The fight was watched by an average of 2.71 million viewers on late Saturday evening. Stieglitz's win via unanimous technical decision in the 10th round had a 14.9% market share. A total of 4,500 people attended the fight in Dresden, Germany (SID, 7/14).
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