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SBD Global/July 16, 2013/Marketing and Sponsorship

Marketplace Roundup: FC Barcelona Signs New Sponsorship Deal With Panasonic

FC Barcelona and Panasonic have signed a three-year sponsorship deal. The agreement will run until '16. Panasonic will obtain a series of rights, including among others brand association, the use of the Barça image and the benefits included in the sponsorship program. Panasonic thus acquires the right to call itself an official partner and to be the official FC Barcelona TV device (FC Barcelona). ... Bundesliga club Hannover 96 has extended its sponsorship deal with Volkswagen Commercial Vehicles for another year. VW Commercial Vehicles has been the club's exclusive car partner since '07 (Hannover 96). ... Second Bundesliga club 1860 Munich officially unveiled Volkswagen as its new main and title sponsor. The club has signed a three-year deal with the car manufacturer until '16. The slogan "Think Blue," which stands for VW's sustainability strategy, will be featured on the team's jersey (1860 Munich). ... Second Bundesliga side FSV Frankfurt and printing company Druckerei E. Sauerland have increased their partnership. Sauerland has been the exclusive printing partner of the club since '12-13. The printing company, which signed a four-year deal with the club back in '12, will move up the club's sponsorship levels to become a "VIP Premium Partner" (FSV Frankfurt).
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