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SBD Global/July 16, 2013/Marketing and Sponsorship

FC Zürich's Jersey Slogan 'JA zum Stadion!' Could Become Costly For The Club

The decision of Swiss Super League side FC Zürich "to feature the slogan 'JA zum Stadion!' ('Yes to the stadium!') on its jersey will have consequences," according to Benedikt Widmer of BLICK. The club, which is still looking for a new title sponsor, "featured the slogan in its match against Thun" on Sunday. The city of Zürich "will vote on a proposed new stadium on Sept. 22, and both Zürich-based clubs are in favor of the project." However, the Swiss Football League "forbids political ads on jerseys." The result "could be a heavy fine for the club." SFL spokesperson Philippe Gugisberg said, "It's up to the disciplinary commission. It will decide whether to take action. The clubs actually have to present their jersey ads to the Swiss Football League to get its okay" (BLICK, 7/15).
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