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SBD Global/July 15, 2013/Media

Media Notes: Sport1.FM To Launch This Week, Will Also Broadcast With DAB+

German sports network Sport1 "will launch its digital radio channel Sport1.FM this week and other than its predecessor 90elf, which was only accessible online, it will also broadcast via digital radio technology DAB+." Sport1 "reached an agreement with the NRJ Group to broadcast Sport1.FM's live Bundesliga and 2nd Bundesliga coverage nationwide via the group's Energy DBA+ network" (QUOTENMETER, 7/12). ... FOX Sports in the Netherlands "has named Anomaly Amsterdam as its agency of record following a competitive pitch involving multiple agencies." Anomaly "has been tasked with leading duties ranging from foundational business and brand strategy, communications planning and launch strategy to partnerships, advertising, branded content, digital and social as FOX Sports gears up to launch a new stable of premium channels in the Netherlands" (THE DRUM, 7/11).
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