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SBD Global/July 15, 2013/Marketing and Sponsorship
Marketplace Roundup: Hannover Extends Deals With SPORTFIVE, Anheuser-Busch InBev
Published July 15, 2013
PREMIER LEAGUE SPONSORS: EPL Liverpool and its official beer partner Carlsberg are celebrating their partnership of 21 years by announcing a three-year extension to Carlsberg's long-term partnership. Already the longest serving partnership of any Premier League club, it has now been extended to run until the end of the '15-16 season, a total of 24 seasons (Liverpool). ... ManU player Ryan Giggs and his former teammate Gary Neville have announced their GG Hospitality company "will be launching hotel and café brands with the intention of building a hospitality empire." The project "is set to kick off with 'Café Football,' which will be opening its first outlet in Westfield, London in November, followed by the first 'Hotel Football,' which is scheduled to open next to Old Trafford in October 2014" (INSIDE WORLD FOOTBALL, 7/12).