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SBD Global/July 15, 2013/Marketing and Sponsorship

Etihad Airways Scores First U.S. Sports Sponsorship With Nation's Triathlon In D.C.

Etihad Airways is the new official airline sponsor of Events DC's Nation’s Triathlon, "marking the Abu Dhabi-based firm’s first foray into sports sponsorship in the U.S. capital," according to GULF NEWS. The deal "will involve the airline supporting the Nation’s Triathlon through flight provision for athletes and other promotional activities, as well as forging a partnership between the Nations’s Triathlon in Washington D.C. and the Tri Yas Triathlon in Abu Dhabi." The announcement "was made in Washington D.C. by Competitor Group, Inc. (CGI)," which runs Events DC's Nation’s Triathlon. The '13 edition of the Nation’s Triathlon will take place on Sept. 8, and "will welcome 5,000 participants" to one of the largest int'l distance triathlons in the U.S. (GULF NEWS, 7/13).
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