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SBD Global/July 15, 2013/Marketing and Sponsorship

Premier League Club Cardiff City Announces Sponsorship Deal With Welsh Government

Premier League side Cardiff City "have renamed the Canton stand the Croeso stand as part of a sponsorship package with the Welsh Government," according to Steffan Rhys of WALES ONLINE. The £110,000 ($166,133) deal "will run from August 2013 to May 2014." The Welsh Government said that it "will also purchase TV advertising time with Sky Sports during live Cardiff City games." It said that the aim of the new deal "is to promote Wales to a worldwide audience." It will also see "Visit Wales branding inside and outside the stadium, pitch-side advertising boards, the use of a hospitality box and advertising opportunities on stadium screens and in the car park" (WALES ONLINE, 7/11). CARDIFF CITY ONLINE's Michael Morris wrote Economy Minister Edwina Hart "announced the deal at the Cardiff City Stadium on Thursday" with Manager Malky Mackay and player Craig Bellamy. Hart said, "Cardiff City's fantastic achievement in reaching the Premier League has provided a unique chance for promoting Wales to a worldwide audience. We want to ensure that every visitor to Cardiff next season and the millions of television viewers in more than 200 countries worldwide know what a warm welcome awaits them in Wales" (CARDIFF CITY ONLINE, 7/11).

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