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SBD Global/July 15, 2013/Finance
Top English Premier League Teams To Reap Rewards With Asian Exhibition Matches
Published July 15, 2013
GLOBAL GAME: In London, Ian Herbert wrote as the top EPL clubs "begin their July exodus into Asia, on tour, they take with them commercial staff who will be involved in a blizzard of activity to ring up the revenues from what are effectively licensing agreements: permission to use the club’s name, which the leading sports business commentator Richard Gillis compares to the way the Olympics and World Cup sell their names." This "is a land grab for the Asian market and United are masters at it." ManU added leading Japan social gaming group Gloops to its sponsorship roster this summer, along with a Mexican bank and an Indonesian financial services outfit: just "three more names for a colourful list of around 40 firms, including an official tyre partner in Indonesia, a soft drinks partner in China, a paint partner, a motorcycle partner in Thailand and more." ManU was "the first to identify that some of these deals could be global and some regional, like the Thai and Indonesian ones, says Gillis, who writes on these subjects at a great site -- unofficialpartner.co.uk." ManU has been "miles ahead of the rest with their commercial mode" (INDEPENDENT, 7/12).