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SBD Global/July 12, 2013/Marketing and Sponsorship

Marketplace Roundup: Bundesliga Club FC Schalke Signs Sponsorship Deal With Bauhaus

Bundesliga club FC Schalke 04 has signed a new sponsorship deal with home improvement store chain Bauhaus. The company will receive camera carpets next to both goals, a ticket allocation and ad space inside the arena. The deal was brokered by sports marketing agency Infront Sports & Media and will run until '14 (FC Schalke 04). ... Second Bundesliga club FC Cologne has extended its sponsorship deal with long-time partner Ford for another year. Ford has been the official vehicle partner of the club for 19 years (FC Cologne). ... Brooks Brothers, the U.S. brand founded in N.Y. in 1818, has partnered with Serie A side Inter Milan to be the club's official formalwear sponsor for the '13-14 season. Brooks Brothers has signed a two-year agreement with Inter to outfit all team players, execs and staff for their off-field appearances. A special event hosted by Brooks Brothers will be held in NYC at the end of July to unveil the formalwear look (Brooks Brothers). ... Berlin printery Laserline will be the official partner of the BMW Berlin Marathon as well as other events organized by SCC Events. The four-year partnership was brokered by Infront Sports & Media (Infront). ... Man City announced a partnership with Thailand's leading car battery brand, GS Battery. The deal will see the Japanese manufacturer of automobile and motorcycle batteries become the club's official car battery partner for Thailand (Man City). ... British second-tier rugby union club Leeds Carnegie will again be sponsored by York-based property company the Skelwith Group for the '13-14 Greene King IPA Championship season (Leeds Carnegie). ... Basketball Australia agreed to a new partnership with Alanic Int'l that will see the Australia-owned company become BA's official compression partner, servicing the Women's National Basketball League and high performance programs. Under the four-year deal, Alanic Int'l will supply its next generation compression range -- the Cloak Series -- to WNBL clubs, the Boomers and Opals, Emerging Boomers and Emerging Opals, the Emus and Gems U19 teams and the U17 boys and girls teams (BA).
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