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SBD Global/July 12, 2013/Marketing and Sponsorship

Second Bundesliga Club 1860 Munich Close To Signing Title Sponsorship Deal With VW

Second Bundesliga club 1860 Munich "has reportedly signed a new title sponsorship deal with car manufacturer VW," according to Filippo Cataldo of the ABENDZEITUNG. 1860 Managing Dir Robert Schäfer "has reached a decisive breakthrough during his visit to Wolfsburg," where VW's headquarters are located. The carmaker will become the team's new title sponsor and will pay €1.6M ($2.1M) annually until '16. Schäfer: "I can't confirm reports of a new title sponsor. We are certainly in very good talks, but a deal is only perfect once the contracts have been signed. Those don't even exist yet." The club "is expected to present its new title sponsor to the public over the weekend" (ABENDZEITUNG, 7/10).
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