NZRU, Sky TV Signs Five-Year Deal Counties Pressure ECB Over New TV Deal HKFA Says It Learned From ARG Friendly DEB, Sport1 Extend Deal Until '17-18 Sky's CL Broadcast Attracts Top Ratings HK To Kick Off New Reward System ACB To Be Carried In 117 Countries Broadcasters Chase Former AFL Player Sky To Own 69% Of Sky Deutschland MP & Silva Renews Serie A Rights Deal
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/July 11, 2013/Media
Chinese Messaging App WeChat Makes Global Push With Football Player Lionel Messi
Published July 11, 2013
FATHER'S DAY: CAMPAIGN INDIA reported the global film titled "Father's day" introduces Messi as "World Player of the Year" and "Great Dad." Created by Stardust USA, it shows him "helping an old lady entertain a crying infant using the app's video calling feature." Stardust USA Managing Dir Dexton Deboree said, "Creating a campaign that incorporated the unique features of the application and working them around Messi was both challenging and fun at the same time" (CAMPAIGN INDIA, 7/8).