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SBD Global/July 11, 2013/Media
ManU Launches Twitter Feed, Secures More Than 137,000 Followers In First Two Hours
Published July 11, 2013
LONG TIME COMING: In London, John Reynolds reported ManU had previously "resisted launching an official Twitter account despite having a considerable presence on Facebook," where it has 34 million "likes." One reason for launching on Twitter now is that the club "is thought to be close to appointing a social media campaign manager." Twitter will offer ManU the chance "to work on commercial opportunities with its partners, such as promoted tweets" (GUARDIAN, 7/10).