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SBD Global/July 11, 2013/Marketing and Sponsorship

Marketplace Roundup: SC Paderborn Signs New Title Sponsorship Deal With Kfzteile24

Second Bundesliga club SC Paderborn has agreed to a new title sponsorship deal with online car-parts retailer kfzteile24. The two parties signed a two-year deal that provides kfzteile24 with ad space on boards at home games and its logo will be featured on the team's jersey. The deal was brokered by marketing company sportsman media group (SC Paderborn). ... Second Bundesliga club FC Union Berlin has signed a new sponsorship deal with European betting provider BetVictor. The company will receive ad space on boards at home games as well as promotion and communication opportunities. The deal was brokered by ad agency ANKOMM (Union Berlin). ... Handball Bundesliga (HBL) club MT Melsungen has extended its partnerships with private brewery Licher and radio station Hitradio FFH. The brewery will stay a premium partner of the club until '16 while Hitradio FFH will stay the team's media partner for another year (MT Melsungen). ... The Barcelona 2013 FINA World Championships Organizing Committee has signed an agreement with Catalan brewery Estrella Damm, which collaborates with FC Barcelona and RCD Espanyol. Estrella Damm will provide water and beer for the World Championships, to be held July 19-Aug. 4 (BCN 2013). ... The Irish Sailing Association has announced that Providence Resources will sponsor the Irish sailing team for the run up to the 2016 Rio de Janeiro Olympics. The Irish sailing team will be named Providence Team IRL for the period and joint branding will be rolled out over the coming weeks (BUSINESS & LEADERSHIP, 7/9). ... Serie A side Juventus has presented its new away kit for '13-14, revealing a return to traditional colors of yellow and blue (FOOTBALL ITALIA, 7/10). ... Engen Petroleum has become the official sponsor of South African Premier Soccer League side SuperSport United for the next three years (SuperSport). Tokyo 2020 announced that entertainment company Sega Sammy Holdings Inc. and Nippon Life Insurance have signed on as official bid partners (Tokyo2020). ... Liga MX side Monterrey will next season wear uniforms similar to those the club wore when it won the league championship in '03. The only difference in relation to the '03 jersey is that the sponsorship has changed and the current edition includes an additional stripe on the front (LA AFICION, 7/10). ... EPL Tottenham's Gareth Bale "keeps adding to his media cache." A "giant image of the Welsh striker now greets the thousands of tourists who visit N.Y.'s Times Square." The promotional ad belongs to U.S. channel NBC, which owns the U.S. rights to the Premier League (AS, 7/10). ... CONCACAF has agreed to a new strategic partnership with DataFactory, naming the firm as its official provider of statistics. The deal commences with the 2013 Gold Cup (SOCCEREX, 7/10).
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