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Marketing and Sponsorship

Marketplace Roundup: FC Schalke 04 Terminates Contract With Viagogo After 9 Days

Bundesliga club FC Schalke 04 has terminated its contract with ticket partner viagogo with immediate effect. The contract, which took effect on July 1, was terminated by Schalke, citing several contract violations by viagogo (FC Schalke 04). ... Second Bundesliga side Fortuna Dusseldorf has extended its partnership with kit supplier Puma for another four years (Fortuna Dusseldorf). ... Havas Sports & Entertainment and iSportconnect signed a global partnership that will see both parties work together to expand "iSportconnect Directors' Club" events to Paris, Munich, Moscow and N.Y., all before the end of '13, as well as other locations around the world starting in the first quarter of '14 (HS&E). ... Procter & Gamble has extended its partnership with the UAE National Olympic Committee for the second year in support of UAE school of Olympics program. The partnership, formed last year, "was promoted by P&G's 'Thank You Mom' campaign." The campaign "will increase the reach of sporting programmes in UAE schools and help discover future stars" (GULF TODAY, 7/9).

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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