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SBD Global/July 10, 2013/Marketing and Sponsorship

Swiss Super League Club FC Zürich To Start Season Without Title Sponsorship Deal

Swiss Super League side FC Zürich "is still without a title sponsor with only a little more than a week until the start of the new season," according to the NEUE ZÜRCHER ZEITUNG. Club Technical Dir Marco Bernet said, "We currently don't have a title sponsor, but we are in negotiations." Bernet said that "there are several interested parties." He also added it is an "unpleasant" situation. Bernet said that "it is a difficult market situation and cited the financial problems of the Swiss F1 team, Sauber." The deal with former title sponsor telecom company TalkEasy expired at the begining of July as talks in the past several weeks "didn't lead to a result." TalkEasy paid around CHF800,000 last season to be on the jersey of the club (NZZ, 7/9).
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