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SBD Global/July 9, 2013/Media

RTL, Sky Score High Ratings With German F1 Grand Prix; Tour De France Tops On Eurosport

German free-to-air TV channel RTL "recorded high ratings for its broadcast of the German F1 Grand Prix on Sunday afternoon," according to Manuel Weis of QUOTENMETER. The race, which started at 2pm, attracted 5.36 million viewers. The grand prix, which was won by Red Bull driver Sebastian Vettel, obtained a 40.9% market share. In the target demographic 14-49, Vettel's first victory at its home race had a 34.9% share. The race highlights following the conclusion of the grand prix were watched by an average of 2.98 million viewers. In addition, German pay-TV Sky attracted 380,000 viewers to its broadcast of the German Grand Prix. The number translated into a market share of 2.9%. In the target demographic, Sky "obtained a great 3.8% share" (QUOTENMETER, 7/8).

TOUR DE FRANCE: DWDL's Alexander Krei reported pan-European broadcaster Eurosport "received satisfying ratings for its broadcast of the Tour de France's ninth stage on Sunday." An average of 390,000 viewers tuned in to watch the stage. The number equaled a 3.3% market share. In the target demographic, Eurosport obtained a 2.9% share (DWDL, 7/8).
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