Land Rover "has celebrated the British and Irish Lions' win" against Australia on Saturday with a one-off press ad in the Sunday Telegraph. The press ad reads, "the Lions have been fed," in text above a piece of meat in the shape of Australia, where the Lions have been on tour since June (CAMPAIGN LIVE, 7/8). ... ESPN and Zee TV have reached a sublicense deal for exclusive live coverage of the West Indies Tri-Series on ESPN3 in the U.S. The agreement -- which includes additional series from the Pakistan and Sri Lanka cricket boards -- runs through the end of the year. Featured opponents in the tests, ODIs and T20s include India, South Africa and New Zealand (ESPN). ... Kentaro has added two Paris St. Germain friendly matches to its summer sales portfolio. PSG will take on Sturm Graz at the UPC Arena in Graz, Austria on July 9. Three days later, PSG will take on Rapid Vienna at the Gerhard-Hannapi Stadium in Vienna. Kentaro will be marketing the global third-party rights for certain territories, including Europe, Asia and Latin America (Kentaro). ... The IOC has awarded its broadcast rights for the 2014 Sochi Games and 2016 Rio Games in Kazakhstan, Turkmenistan, Tajikistan, Kyrgyzstan and Uzbekistan to Dentsu (Dentsu). ... BBC 5 Live presenter Colin Murray is leaving for talkSPORT a month after corporation bosses "had to apologise" when his weekly Fighting Talk show included a section on how "openly gay presenter Clare Balding could be 'turned around.'" The Northern Irishman, who started his BBC career at Radio 1, "will join the station next month to present a weekday sports show" (PA, 7/8).
