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SBD Global/July 9, 2013/Marketing and Sponsorship

HP To Serve As EPL Tottenham Hotspur's Shirt Sponsor For '13-14 Season

EPL Tottenham on Monday announced that U.S.-based technology company HP will be the club's principal partner for '13-14. HP has chosen to extend the sponsorship agreement between the club and Autonomy PLC, which has been a club sponsor since '10 and was acquired by HP in '11, for a further season (Tottenham).

NEW KIT: In London, Joe Mewis reported Tottenham has unveiled its new kit for the '13-14 campaign. Continuing its link with Under Armour, the club has "unsurprisingly opted for a white home shirt, although it's dominated by a huge round HP sponsor logo on the front." The club also released pictures of its away shirt, "which is turquoise blue and not altogether easy on the eye." Gareth Bale is featured heavily on the promotional materials, hinting he "will be staying at White Hart Lane" (DAILY MIRROR, 7/8).
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