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SBD Global/July 9, 2013/Marketing and Sponsorship

Karl-Heinz Rummenigge Accuses Nike Of An Intentional Ambush Maneuver At Götze Intro

The controversy surrounding Mario Götze wearing a Nike shirt during his introduction at adidas-supplied Bayern Munich continues as Bayern Exec Board Chair Karl-Heinz Rummenigge "accuses Nike of an intentional ambush maneuver," according to Althoff & Volpe of BILD. Rummenigge said, "I'm disappointed in Nike. It isn't fair play what it has purposely played." The club had to apologize to shareholder adidas and fined Götze €20,000 ($25,700). In addition, Jan Kirchhoff, who was also wearing a Nike shirt at his introduction, and Mario Gomez, who was wearing a Nike hat at the club's training camp, were each fined €10,000 ($12,900). Rummenigge: "They contribute a nice amount to help flood victims." He added, "We will not put up with something like that again" (BILD, 7/7).
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