Blue Pitch Will Not Be Forced Out Of Ibrox Roc Nation Rides Alliance Into Football NBA Signs Marriott For Int'l Games Chime Poised To Be Sold For $546M BCCI Sells Title Rights For $32M ManU Sponsors Push For Asia Tour Betfair Hires Cubo To Handle Ad Business RFU Issues Social Media Guidelines Football League Partners With Liftshare BT Records Strong Q1 Growth In TV
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/July 9, 2013/Marketing and Sponsorship
Wimbledon Victory May Increase Andy Murray's Earning Potential By $22M Per Year
Published July 9, 2013
GLOBAL PERSPECTIVE: MARKETING MAGAZINE’s Simon Nias wrote Murray's Wimbledon win is “hugely significant from a U.K. perspective.” However, M&C Saatchi Sport & Entertainment CEO Steve Martin “stressed that when it comes to endorsements, it is Murray's worldwide profile that matters.” Martin: “I don't think that the fact he has won Wimbledon will mean brands are suddenly beating a path to his door. You have to crack the American and Asian markets before you start getting those global deals that put you on a new level.” He added, "Yesterday's win will enhance his appeal massively and I certainly believe he will win more titles over the next four to five years, but he's still some way off [Roger] Federer and [Rafael] Nadal who transcend all boundaries and are really streets ahead in terms of their global appeal” (MARKETING MAGAZINE, 7/8).
SIR ANDY? The BBC reported PM David Cameron said that Murray "deserves a knighthood." Cameron: "I can't think of anyone who deserves one more." Cameron said Murray's win had "lifted the spirits of the whole country." Cameron: "We were wondering on Sunday morning, 'Do we dare to dream that this is possible?' and he proved absolutely that it was" (BBC, 7/8). In London, Naughton & Gardner reported Murray "played down the possibility of knighthood." Murray: "I think it’s a nice thing to have or be offered. I think just because everyone’s waited for such a long time for this, that’s probably why it’ll be suggested, but I don’t know if it merits that. I don’t know" (LONDON TIMES, 7/8).