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SBD Global/July 9, 2013/Marketing and Sponsorship
Wimbledon Victory May Increase Andy Murray's Earning Potential By $22M Per Year
Published July 9, 2013
GLOBAL PERSPECTIVE: MARKETING MAGAZINE’s Simon Nias wrote Murray's Wimbledon win is “hugely significant from a U.K. perspective.” However, M&C Saatchi Sport & Entertainment CEO Steve Martin “stressed that when it comes to endorsements, it is Murray's worldwide profile that matters.” Martin: “I don't think that the fact he has won Wimbledon will mean brands are suddenly beating a path to his door. You have to crack the American and Asian markets before you start getting those global deals that put you on a new level.” He added, "Yesterday's win will enhance his appeal massively and I certainly believe he will win more titles over the next four to five years, but he's still some way off [Roger] Federer and [Rafael] Nadal who transcend all boundaries and are really streets ahead in terms of their global appeal” (MARKETING MAGAZINE, 7/8).
SIR ANDY? The BBC reported PM David Cameron said that Murray "deserves a knighthood." Cameron: "I can't think of anyone who deserves one more." Cameron said Murray's win had "lifted the spirits of the whole country." Cameron: "We were wondering on Sunday morning, 'Do we dare to dream that this is possible?' and he proved absolutely that it was" (BBC, 7/8). In London, Naughton & Gardner reported Murray "played down the possibility of knighthood." Murray: "I think it’s a nice thing to have or be offered. I think just because everyone’s waited for such a long time for this, that’s probably why it’ll be suggested, but I don’t know if it merits that. I don’t know" (LONDON TIMES, 7/8).