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SBD Global/July 8, 2013/Marketing and Sponsorship

Marketplace Roundup: Newspapers Band Together For Ashes Cricket Campaign

The London Times and The Australian "have worked together for the first time on a joint campaign for Buxton Mineral Water to promote its 'Who's Got The Bottle' campaign during the Ashes cricket series." The jointly written promotion "will run in a supplement in The Times." Journalists from each paper "will analyse the rivalry between the two countries" before the first Test on Wednesday at Trent Bridge in Nottingham (MEDIA WEEK, 7/5). ... British Skeleton announced a five-year, £100M ($149M) partnership with change and innovation consultancy Ignite to support the ''Talent Squad" of young skeleton athletes at the 2018 Winter Olympics. The deal will focus on the six-member talent squad, ages 22-24 (British Skeleton). ... India-based apparel and equipment manufacturing company TK Sports Private Ltd. will provide apparel and gear for the Twenty20 tournament. TK Sports India will provide jerseys, uniforms, gloves, helmets and pads to the six teams (Cricket County). ... The West Indies Cricket Board and Scotiabank signed a new five-year sponsorship agreement, which will see the banking institution "continuing as the official bank of West Indies cricket and exclusive sponsor of its Kiddy Cricket programme" (JAMAICA GLEANER, 7/4). ... Bundesliga club Borussia Dortmund and its partner, Austrian tourism region Kitzbühler Alpen / Brixental, have unveiled a gondola lift in the team's colors (Borussia Dortmund). ... Handball Bundesliga (HBL) club Frisch Auf! Göppingen has acquired a new top sponsor, IT company NIC Group. The company will receive ads on boards in camera view as well as ads on the court during the upcoming season (Frisch Auf! Göppingen). ... Sovereign Bank, a subsidiary of Santander Holdings USA, "has agreed a platinum-level sponsorship deal" with CONCACAF which sees Santander become the official bank of the 2013 Gold Cup. The deal began last week with a skills demonstration program for more than 350 inner-city children in Boston. The multi-faceted agreement "will also include the ‘Goals for Charity’ campaign, a programme linking goals scored at the tournament to community fund raising" (SOCCEREX, 7/4).
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