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SBD Global/July 8, 2013/Marketing and Sponsorship

Fulham Signs 'Record-Breaking' Shirt Sponsorship Deal With Marathonbet

EPL Fulham has "secured a record-breaking sponsorship deal" with bookmaker Marathonbet, according to the PA. Marathonbet "has penned a two-year deal with an option of a third to become the west Londoners' main team sponsor." Marathonbet replaces online retail trading broker FxPro, and "will have its logo displayed on the shirts" worn by Fulham's first team and U21s (PA, 7/4). In London, Tony Stenson reported Fulham Manager Martin Jol "is hoping to use money from the Cottagers’ record-breaking sponsorship deal to buy four or five more players before the new season starts." Jol has already signed Fernando Amorebieta, Derek Boateng and Maarten Stekelenburg and "has plenty of room for more new faces in his squad after releasing 12 players since the end of the last campaign" (DAILY STAR, 7/7).
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