Eagles Leave Owlerton Stadium For Good Rio Games Signe Uniform Deal With 361 Samsung, IPC Extend Partnership Rugby World Cup Ticket Demand Soars Counties Pressure ECB Over New TV Deal ManU Players Snub Sponsor Chevrolet Infront, 24 ORE Group Partner With FIGC Marketing Symposium: Global Sports Events Marketplace Roundup Aintree To Give Free Access To Race
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/July 8, 2013/Marketing and Sponsorship
Andy Murray's Wimbledon Victory Could Net Millions In Sponsorships, New Adidas Deal
Published July 8, 2013
ADIDAS RENEWAL: Also in London, Simon Hart reported there are "already signs of a step-change in earning potential." An insider in Murray’s camp revealed that "negotiations have begun" with adidas about renewing his five-year, £15M ($21M) deal, which expires at the end of '14. His new contract "is likely to make him a global brand ambassador," joining an elite band that includes Beckham, Lionel Messi and NBA player Derrick Rose. Pitch PR CEO Henry Chappell believes that the exposure Murray would receive from becoming a global adidas ambassador "would open the door to other big-money contracts." Chappell said, "That deal alone would probably do more to promote his brand globally than winning Wimbledon because you’re suddenly on billboards and shop fronts everywhere, and adidas will do that because they will believe that he is not just a one-hit wonder but is going to win majors in years to come" (TELEGRAPH, 7/6).