Bastion Group Adds Senior Execs Britain's Sport Industry Hitting Its Stride Gatorade Releases 'Fuel The Fire' Ad Sponsorship To Help Boost Boxing In China Marketplace Roundup Tom Fox On Randy Lerner, Sales Rumors Kia Renews Sponsorship With Rafael Nadal Clubs Increase Effort To Appeal To Women UTV Media Cries Foul Over BBC's Plans Marketplace Roundup
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/July 8, 2013/Marketing and Sponsorship
Andy Murray's Wimbledon Victory Could Net Millions In Sponsorships, New Adidas Deal
Published July 8, 2013
ADIDAS RENEWAL: Also in London, Simon Hart reported there are "already signs of a step-change in earning potential." An insider in Murray’s camp revealed that "negotiations have begun" with adidas about renewing his five-year, £15M ($21M) deal, which expires at the end of '14. His new contract "is likely to make him a global brand ambassador," joining an elite band that includes Beckham, Lionel Messi and NBA player Derrick Rose. Pitch PR CEO Henry Chappell believes that the exposure Murray would receive from becoming a global adidas ambassador "would open the door to other big-money contracts." Chappell said, "That deal alone would probably do more to promote his brand globally than winning Wimbledon because you’re suddenly on billboards and shop fronts everywhere, and adidas will do that because they will believe that he is not just a one-hit wonder but is going to win majors in years to come" (TELEGRAPH, 7/6).