FPL Signs On As Sponsor Of Miami ePrix Qualcomm Joins Mercedes AMG Petronas Rangers Chair Somers Officially Quits Queens Park Rangers Post £9.8M Loss Rinehart Backs Aussie Swim Team Kaká Signs Product Contract With Midway Labs Marketplace Roundup ECB Opens Door To Pietersen Return Arsenal Records Profit Of £11.1M Shearer Featured In Barclays EPL Ad
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/July 8, 2013/Marketing and Sponsorship
Andy Murray's Wimbledon Victory Could Net Millions In Sponsorships, New Adidas Deal
Published July 8, 2013
ADIDAS RENEWAL: Also in London, Simon Hart reported there are "already signs of a step-change in earning potential." An insider in Murray’s camp revealed that "negotiations have begun" with adidas about renewing his five-year, £15M ($21M) deal, which expires at the end of '14. His new contract "is likely to make him a global brand ambassador," joining an elite band that includes Beckham, Lionel Messi and NBA player Derrick Rose. Pitch PR CEO Henry Chappell believes that the exposure Murray would receive from becoming a global adidas ambassador "would open the door to other big-money contracts." Chappell said, "That deal alone would probably do more to promote his brand globally than winning Wimbledon because you’re suddenly on billboards and shop fronts everywhere, and adidas will do that because they will believe that he is not just a one-hit wonder but is going to win majors in years to come" (TELEGRAPH, 7/6).