Blue Pitch Will Not Be Forced Out Of Ibrox Roc Nation Rides Alliance Into Football NBA Signs Marriott For Int'l Games Chime Poised To Be Sold For $546M BCCI Sells Title Rights For $32M ManU Sponsors Push For Asia Tour Betfair Hires Cubo To Handle Ad Business RFU Issues Social Media Guidelines Football League Partners With Liftshare BT Records Strong Q1 Growth In TV
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/July 8, 2013/Marketing and Sponsorship
Andy Murray's Wimbledon Victory Could Net Millions In Sponsorships, New Adidas Deal
Published July 8, 2013
ADIDAS RENEWAL: Also in London, Simon Hart reported there are "already signs of a step-change in earning potential." An insider in Murray’s camp revealed that "negotiations have begun" with adidas about renewing his five-year, £15M ($21M) deal, which expires at the end of '14. His new contract "is likely to make him a global brand ambassador," joining an elite band that includes Beckham, Lionel Messi and NBA player Derrick Rose. Pitch PR CEO Henry Chappell believes that the exposure Murray would receive from becoming a global adidas ambassador "would open the door to other big-money contracts." Chappell said, "That deal alone would probably do more to promote his brand globally than winning Wimbledon because you’re suddenly on billboards and shop fronts everywhere, and adidas will do that because they will believe that he is not just a one-hit wonder but is going to win majors in years to come" (TELEGRAPH, 7/6).