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SBD Global/July 8, 2013/Franchises
Liverpool Tries To Find The Right Balance Between Success, Economic Responsibility
Published July 8, 2013
RISING TICKET PRICES: In a separate piece, Blitz reported Liverpool is "calling for a co-ordinated approach from the Premier League to deal with the rising cost of tickets, putting it into conflict with league officials who say ticket prices are a matter for the clubs." Liverpool fans "are particularly riled at the club’s decision to introduce a tiered ticketing system for the coming season, which in some parts of its Anfield stadium has meant an increase" of up to 9%. A single ticket for a top game at Anfield can cost up to £52 ($77). Ayre: "I absolutely have some sympathy for fans in terms of ticket pricing. What is important is we find a solution as a league. It is very difficult to find it as an individual club. The solution has to be found within all clubs." That view is shared by U.K. Sports Minister Hugh Robertson. He said, "It is a Premier League issue" (FT, 7/5).