Menu
Marketing and Sponsorship

Adidas Says Messi Is The Best Player 'On The Planet,' New Products To Be Released Aug. 1

Adidas Senior VP of Global Football Markus Baumann told SBD Global that he thinks Argentine Lionel Messi is the best football player on the planet and his private off-field issues have no influence on the company's relationship with him. To underline the 26-year-old's privileged status in the adidas football family, the company launched its first range of Messi products earlier this year. A second line, expected to make an even bigger splash, will hit stores in the near future. Baumann: "This year, we very successfully launched the first Leo Messi icon ranges. We expect a second drop to hit consumers on Aug. 1, and we saw, based on the first range that we launched in the second quarter this year, how big the demand, how big the hype is around Leo Messi. With new products coming in August, we believe that this can be on an even higher level." Messi, who plays for Spanish side FC Barcelona on a club level, has been in the headlines recently as Spanish tax authorities accuse him and his father of alleged tax fraud. Asked if the recent news has any influence on Messi's deal with adidas, Baumann said, "First of all I think this is a topic which is Leo Messi’s private topic. It is nothing where we get involved or where we are involved. We are not considering that we will drop or terminate our contract because I think he is the best footballer on the planet."

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/07/04/Marketing-and-Sponsorship/adidas-Lionel-Messi.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/07/04/Marketing-and-Sponsorship/adidas-Lionel-Messi.aspx

CLOSE