Menu
Marketing and Sponsorship

Mario Götze Wears Nike Shirt During Introduction At Adidas Supplied Bayern Munich

The "public introduction of Bayern Munich's new player Mario Götze has led to tensions with its kit supplier adidas," according to the SID. The 21-year-old midfielder, who came from league rival Borussia Dortmund to Munich, "was wearing a T-shirt of adidas' rival Nike at the his introduction at the new club." Adidas spokesperson Oliver Brüggen said, "The pictures from the press conference with Mario Götze have us negatively surprised. Contractually this is of course not acceptable because it was an official event of adidas partner FC Bayern. We have already talked to FC Bayern Munich about it." Bayern Munich Communications Dir Markus Hörwick "immediately after the press conference apologized to adidas." The club has promised the Herzogenaurach-based company "something like that won't happen again." We "simply missed" the shirt in all the commotion and we are "angry about it." In addition, Bayern Munich's second new player Jan Kirchhoff, who previously played for Mainz 05, "was also wearing a Nike shirt." Adidas "is not only Bayern's kit supplier but also owns 9.4% of the FC Bayern Munich AG" (SID, 7/3). SPOX reported Götze, who has a private endorsement deal with Nike and will wear its shoes during games, "has by wearing the shirt violated adidas' exclusive supply deal with the club." Götze is an official Bayern Munich player since Monday. The club paid a transfer fee of about €37M to his former club (SPOX, 7/2).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/07/04/Marketing-and-Sponsorship/Mario-Goetze-Bayern-Munich-adidas.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/07/04/Marketing-and-Sponsorship/Mario-Goetze-Bayern-Munich-adidas.aspx

CLOSE