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SBD Global/July 2, 2013/Media

Confederations Cup Games Post Top Ratings On ZDF, Sport1; Eurosport Scores With Tour

The Confederations Cup final Sunday registered a 70.3% share in Spain.
German public broadcaster ZDF "recorded top ratings for its broadcast of the Confederations Cup final between Brazil and Spain on Sunday night," according to Sidney Schering of QUOTENMETER. A total of 1.91 million viewers tuned in to watch the game, which started at midnight German time. Brazil's 3-0 victory obtained a 26.2% market share. Ahead of the final, German free-to-air TV channel Sport1 attracted 840,000 viewers to its live broadcast of the Confederations Cup third-place game between Italy and Uruguay. In the target demographic 14-49, Italy's 3-2 victory after penalty kicks was watched by 260,000 viewers. The game obtained an overall market share of 3.5% and a 2.9% share in the target demographic (QUOTENMETER, 1/7).

RECORD SET IN SPAIN: In Spain, the Brazil-Spain match broadcast on Telecinco, which started at midnight local time, drew 10.7 million viewers and a late-night record 70.3% market share. The game's "golden minute" occurred at 12:41am local time, when 13.4 million viewers were tuned in for a market share of 78.7% (EFE, 7/1). AS reported Spanish channel Mediaset was the primetime leader of the Brazil-Spain broadcast with a 18.4% market share (AS, 7/1). MARCA reported the Italy-Uruguay match drew 1.7 million viewers in Spain for a market share of 15.3% (MARCA, 7/1).

TOUR DE FRANCE: DWDL's Alexander Krei reported pan-European broadcaster Eurosport attracted an average of 330,000 viewers to its live coverage of the first stage of the 2013 Tour de France on Saturday. The number translated into a market share of 3%. In the target demographic, the broadcast recorded a 1.6% share. On Sunday, Eurosport's broadcast of the second stage attracted 380,000 viewers and had a 1.7% share in the target demographic (DWDL, 7/1).
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