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SBD Global/July 2, 2013/Media
Confederations Cup Games Post Top Ratings On ZDF, Sport1; Eurosport Scores With Tour
Published July 2, 2013
RECORD SET IN SPAIN: In Spain, the Brazil-Spain match broadcast on Telecinco, which started at midnight local time, drew 10.7 million viewers and a late-night record 70.3% market share. The game's "golden minute" occurred at 12:41am local time, when 13.4 million viewers were tuned in for a market share of 78.7% (EFE, 7/1). AS reported Spanish channel Mediaset was the primetime leader of the Brazil-Spain broadcast with a 18.4% market share (AS, 7/1). MARCA reported the Italy-Uruguay match drew 1.7 million viewers in Spain for a market share of 15.3% (MARCA, 7/1).
TOUR DE FRANCE: DWDL's Alexander Krei reported pan-European broadcaster Eurosport attracted an average of 330,000 viewers to its live coverage of the first stage of the 2013 Tour de France on Saturday. The number translated into a market share of 3%. In the target demographic, the broadcast recorded a 1.6% share. On Sunday, Eurosport's broadcast of the second stage attracted 380,000 viewers and had a 1.7% share in the target demographic (DWDL, 7/1).