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SBD Global/July 2, 2013/Media

Portugal Football Side Benfica Will Broadcast Home Games On Club's TV Channel

Portuguese football side Benfica "has become a pioneer club in the world of audiovisual material upon being the first to, starting next season, exclusively broadcast its games on its own TV channel," according to José Carlos Miranda of MUNDO DEPORTIVO. The previous TV contract expired in Portugal after last season. The Olivedesportos agency pushed to acquire Benfica's broadcast rights, but did not meet the club's demands for a €122M ($159M), five-year deal. With "no other suitors, Benfica will broadcast the club's 15 home games itself." Benfica TV has an agreement with Portuguese multimedia company Zon, which will carry the broadcasts throughout Portugal (MUNDO DEPORTIVO, 7/1).
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