Menu
Marketing and Sponsorship

Swansea City Agrees To Record Sponsorship With GWFX; Adidas 'Botches' Kit Release

Premier League side Swansea City has agreed to a sponsorship deal with online trading firm GWFX. The club said the deal is the largest sponsorship in its 101-year history. GWFX is a brand under Asian financial services provider Goldenway. The deal was announced at the unveiling of the club's '13-14 kit Friday (Swansea City). NBC's Kyle Bonn wrote on the Pro Soccer Talk blog that the deal for the '13-14 season is worth a "rumored" $3.3M. GWFX replaces last year's shirt sponsor 32Red, and "has an option for an extension at the end of the season." The "only bit of bad news" is that kit-maker adidas "botched the release." As a result, the home kit "isn’t available for sale just yet." Adidas said in a statement, “adidas wishes to sincerely apologise to the club and all Swansea City fans. Unfortunately there has been a delay with the delivery of the new 2013/2014 adult home shirt and some items from the new 2013/14 Swansea City training wear range due to a situation which regrettably adidas has been unable to rectify in time for the scheduled launch" (NBC, 6/30).

SBJ Morning Buzzcast: April 22, 2024

Pegulas eyeing limited partner; The Smiths outline their facility vision; PWHL sets another record and new investments in women's sports facilities

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ I Factor: Gloria Nevarez

SBJ I Factor features an interview with Mountain West Conference Commissioner Gloria Nevarez. The second-ever MWC commissioner chats with SBJ’s Ross Nethery about her climb through the collegiate ranks. Nevarez is a member of SBJ’s Game Changers Class of 2019. Nevarez has had stints at the conference level in the Pac-12, West Coast Conference, and Mountain West Conference as well as at the college level at Oklahoma, Cal, and San Jose State. She shares stories of that journey as well as how being a former student-athlete guides her decision-making today. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/07/01/Marketing-and-Sponsorship/Swansea-City.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/07/01/Marketing-and-Sponsorship/Swansea-City.aspx

CLOSE